To build on its continued success, when Dublin-based health and wellness chain, West Wood Club, felt its digital marketing and lead generation efforts had plateaued, the company decided to invest in a new, more sophisticated Customer Retention Management (CRM) system.
West Wood Club soon turned to local Microsoft software development specialists, Spanish Point Technologies, for a complete CRM overhaul.
The result was a digital transformation solution that efficiently and effectively integrated with West Wood’s new website – using Microsoft Dynamics 365 and Click Dimensions – and aligned with the excellent field work its sales team were already doing.