Swyft Energy, an online boiler replacement provider, needed an integrated and streamlined ordering experience for its customers.
They appointed Microsoft partner, Spanish Point Technologies, to design and implement a modern cloud based CRM and sales platform that transformed the experience for Swyft Energy’s customers. Customers can now go through the entire purchase process online, thanks to an integrated end-toend sales experience. What was once a traditional, labour-intensive process is now a streamlined, user-friendly, customer-focused solution.
Over time, Swyft found that this process has become disjointed as none of the systems they were using communicated with one another – which increased admin for the whole team and had a negative impact on the customer experience further down the line.
Swyft was experiencing rapid growth and was inundated with new customer requirements. The team needed to understand how changing technology could optimise their performance – and positively impact their product and service offering.
Swyft wanted to build on its existing CRM system, to further leverage the company’s position in the market through offering a customer-focused solution.
However, amalgamating many different elements would be a challenge. Swyft needed the help of a specialist who could provide a deeper understanding of the design and application of Microsoft products.
Dublin-based Spanish Point Technologies was brought on board following a tender to facilitate Swyft’s broader development goals.
Working closely with the team and quickly identifying the business’ goals, Spanish Point was able to assist Swyft Energy in defining its long-term solutions, while building on their existing system and future proofing it with additional capacity to meet growing customer needs.
