Data has become a key input for driving business growth, enabling businesses to differentiate themselves and maintain a competitive edge. Given data is now one of the most important commodities for organisations, interpreting and driving value from the data we have collected is a key activity. To efficiently analyse multiple data sources from gift cards, POS and loyalty programmes, Savvy created Savvy Analytics which gives their customers the opportunity to bring together multiple disparate data sources into one clear Analytics process and reporting tool.
Savvy reached out to Spanish Point’s Analytics team to create an analysis portal using Microsoft’s Power BI. The result, a market-leading analytics service that helps Savvy’s customers obtain actionable insights to maximise the benefits of their gift cards program.