In the past few years, digital transformation has been occurring across all industries in regions all around the world. In 2020, we have witnessed those organisations adapt successfully, and rapidly when faced with sudden disruptions. What lies at the heart of digital transformation is also the underpinning of organisations who have proven most resilient during turbulent times—and that is data.
Data is what enables both analytical power—analysing the past and gaining new insights, and predictive power—predicting the future and planning ahead