Independent Software Vendors can grow their business by migrating their applications to the cloud with Microsoft Azure. In this article, we discuss some best practices for them to grow their businesses and reach more customers.
Independent Software Vendors can experience significant benefits when moving their applications to the cloud, particularly the increased growth of their business. SAAS based solutions can reach more customers than on premise applications. Working with a Microsoft CSP partner is a simple and effective way to purchase the cloud services ISVs need and helps you achieve further scale as it provides various benefits and opportunities to ISVs. Having a SaaS application that scales to meet demand, turns off resources when your customers are not using the service and having the ability to offer the solution in data centres in the geographies of your customers are all benefits Azure offers.
Below we have shared some best practice guidelines that can help you reach more customers achieve these benefits.
Customers are more likely to convert if they get to try a product before committing. Gartner recommends trying before you buy models to convert more customers. This provides a risk-free opportunity for prospects to engage with your products. Acquiring Azure with a Microsoft CSP partner can lend itself to customer trials through test drives in the Azure Marketplace and Appstore. There is the added benefit that Sellers have trials of your product to share with their customers. Overall providing trial opportunities will easily demonstrate the value of your offerings, both for yourself and resellers.
As a marketplace, there are many opportunities to increase your visibility. One of the best ways is through indirect providers. Through their marketplace, your solution will be placed amongst a catelogue of solutions. This will raise the profile of your brand. Microsoft provides many partner marketing resources to help you build your brand to reach new customers).
From billing to ongoing licencing management, Azure ISV customers can build an end to end customer experience within the cloud. Another benefit of Azure is access to many resources developed to support ISVs. Microsoft’s extensive partner resources (will enable ISVs to develop winning offerings. ISVs can also leverage the success stories of other vendors within the program, learning how they developed a valuable customer experience. Customer feedback is also an invaluable resource to ensure the longevity and success of your solution within the marketplace. Valuable reviews and feedback can come from both customers and sellers.
Using Azure , ISVs also have the ability to bundle ISV published solutions with Microsoft products, providing significant added value for customers. Developing bundles and offerings that suit the market and the needs of the customer will ensure that your product is attractive within the busy marketplace.
Independent Software Vendors can experience significant benefits when moving their applications to the cloud, particularly the increased growth of their business. SAAS based solutions can reach more customers than on premise applications. Working with a Microsoft CSP partner is a simple and effective way to purchase the cloud services ISVs need and helps you achieve further scale as it provides various benefits and opportunities to ISVs. Having a SaaS application that scales to meet demand, turns off resources when your customers are not using the service and having the ability to offer the solution in data centres in the geographies of your customers are all benefits Azure offers.
Cloud migration provide valuable growth opportunities for ISVs. Benefits include a deeper knowledge of your customer needs, cloud opportunities and new revenue streams. Also you have the opportunity to bundle your products with Microsoft’s suite of popular solutions. Having an experienced CSP partner to guide you can help you get the most from the program.
Spanish Point Technologies partners with ISVs to provide them with an effective Azure roadmap. This plan, SMART AIM, helps ISVs to move applications to Microsoft Azure and access the opportunities within the cloud. Spanish Point will provide you with a set of tools and processes to accelerate your migration to the Cloud. This allows ISVs to achieve growth through cost savings and operational improvements.
Learn more about SMART AIM and Azure here.
